Guest Blogger - Rachel Tellez

I am so excited to have Rachel Tellez guest blogging for The Modern Local this summer.  Rachel is a third year student at Barry University pursuing a Bachelor's Degree in English, specializing in Professional Writing. Rachel is a firm believer and supporter of small business. She hopes to help small business owners in their everyday life through her writing.  Rachel will be writing a series of blog posts on social media and marketing strategy and I cannot wait to share her insight and knowledge with you all. Enjoy!




Word of mouth and referrals are a great way to build your business. But let’s face it, your business just isn’t growing as fast as you want or need it to. Right? According to Smart Insights, 2.3 billion people in the world are active social media users. Another study from Mediabistro showed that 73% of small businesses use social media websites as marketing tools.


Every day, social media marketing is getting more and more popular among the most effective ways to grow a business. Here are five ways that your small business can benefit from social media marketing.


1.Social media will help connect you with other businesses.

Networking is one of the most important strategies when growing your business. The fact that you’re able to connect directly to a consumer through social media means you could also use this platform to connect with other entrepreneurs and business owners. Social media makes it easier to have real conversations with real people who you wouldn’t normally come across in person.   


2. Social media is an easier way to learn more about your target audience.

For businesses in any industry, a key factor to reaching success is to know your audience. With the power of social media, you can analyze demographic information such as age, gender, and the most common languages/backgrounds of your audience. By knowing this information, you can provide content that keeps them interested and wanting to know more or stay involved.


3. Social media helps expand your audience.

When posting content about your business to social media, you are spreading that information to people all around the world who are now getting exposure to your small business. Using sites such as Twitter, Instagram, and Facebook can help keep your audience updated on all of your current business updates with the potential of them sharing your content with their friends.


4. Social media helps to share content faster and easier.

Before businesses had the power of social media, marketers faced the challenge of providing content that will reach their audiences as quick as possible. With the power of social media, that challenge has now been overcome with all of the resources available on social media for businesses to share their content and instantly share it with people around the world.


5. Social media allows you to advertise your business at a lower cost.

The money you spend advertising for your small business can definitely add up over  time. With social media, there are free (or significantly lower cost) resources available to marketers and entrepreneurs to save money when sharing updates, content, and awareness for their businesses.


These are only 5 of the many ways that you can benefit from becoming active on social media to expand your business. If you aren’t using social media already, you should highly consider getting your posts out there and watch how fast your business will grow!