The Best Apps for Small Business

Looking to get organized for the new year? Rachel has rounded up the best apps to make 2017 your most productive year yet! Sidenote: We use a lot of these great apps daily at the Modern Local! 

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Running a business has never been easy. Thankfully, in the contemporary Digital World, there are thousands of great mobile apps you can download to help your small business or organization become more established, organized, consistent, and engaging. It’s always tough to narrow the massive list to only a few, but here’s what I’ve found to be the most popular and reliable (free) apps currently used by a variety of small businesses and nonprofit organizations.

Canva: Brand consistency just got easier. This app is great for creating a variety of stunning designs and images for nearly all social media channels a small business or nonprofit uses. Although the app is free, the upgrade to a business account is well worth $12.95/mo to save all of your creations, resize without limitations, store all brand colors and fonts, plus so much more.

Evernote: Say goodbye to paper clutter and hello to organization. Evernote allows you to create notes and to-do lists, scan documents and business cards, share ideas and collect online sources, and improve overall management efficiency. But wait… there’s more! All documents and files that you save on the app can be easily accessed from anywhere by syncing across all of your devices.

Hootsuite: This app is a great time saver and the easiest way to keep track of what your business is posting on each social media channel. Hootsuite allows you to schedule and share your posts to Facebook, Instagram, Twitter, and LinkedIn all from one app! And to top it all off, aside from scheduling posts, you can even respond to mentions, comments, and messages from within the app.

MailChimp: As the world’s leading email marketing platform, this app offers all the basic (awesome) MailChimp features on the go. Here, you can manage email lists, add new subscribers, send campaign drafts, and view your engagement reports. Create eye-catching emails to send customer (or follower) updates from your mobile device or simply check the stats from the mass email you just sent.  

Google Analytics: Track your web performance and find out all you need to know about where your online viewers are coming from and what draws them to your site. With Google Analytics, you’ll be able to easily engage with your audience by finding out what they’re clicking on and searching for on your site.

Slack: Collaborate and share documents with your colleagues on the go. This app is great for keeping in touch with your team at the office, even if you aren’t there. All of your team’s messages, shared files, and new ideas will all be saved in one place that syncs across all of your devices.

Rachel Tellez